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Meet Lumi. Lumi is an adorable creature that was created when lightning struck a electrical pole during a vicious storm. Now it is Lumi's mission to repair every lighting and electrical issue for commercial and residential customer needing assistance. Lumi loves his work which is evident based on his smiling, fun-loving and, of course, ENERGETIC personality! 😂
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MÉL THE SEAL — Remote Work Solutions for Tired Creative People
Meet Mel: a sleepy harbor seal built from lavender raff, client revisions, lofi beats, low battery mode, and tiny wins.
What started as a small painting of a seal with cosmic eyes became a full mascot-led brand world. I developed Mel’s personality, origin story, visual identity, comic series, emotional language, packaging, merch, stickers, social content, and a card game for freelancers surviving the workday.
The goal was to create more than a cute mascot. Mel needed to feel like the same character everywhere: in a comic panel, on a coffee cup, inside a sticker pack, on a hoodie, and in a tiny animated moment of client-revision panic.
Built with Recraft Studio:
Character exploration, reference-image workflows, V4.1 Vector identity studies, packaging and merchandise applications, social assets, storyboards, and image-to-video experiments.
Always tired. Often late. Still shows up.
Full Case Study: https://www.recraft.ai/project/2a11d3ab-1851-4c5e-b259-3e3a54b46633
My loom is in the comments.
This character represents my turbulent introvert soul!!!I like it very much!!!Are you planning to make it as a telegram sticker? If yes, I'm willing to buy it!
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
Mimi is a lively snow-white wolf full of energy, curiosity, and endless enthusiasm.
She loves exploring new places, discovering hidden wonders, and turning every adventure into something memorable. With her playful spirit and cheerful personality, Mimi brings joy wherever she goes.
Always eager to learn and experience something new, she approaches the world with bright eyes, an open heart, and a sense of wonder that inspires those around her.
Friendly, brave, and full of life, Mimi believes every day holds a new adventure waiting to be found.
Built with @Recraft Studio - https://www.recraft.ai/project/f2a8e4d4-80fa-4434-bdda-21e42c0022af
- Made videos to show the consistency of the character.
Mimi - More movements showing the consistency.
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