New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️

A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.

The Dilemma: We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.

The Question: When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?

👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!

Great work, and welcome to the community.

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