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The biggest myth in practitioner web design: your homepage needs to explain everything you do.
It does not. And trying to do that is usually what makes practitioner homepages fail.
I built the homepage for Catherine Melo, a licensed clinical social worker. Her instinct at the start was to explain her modalities, her training, her approach, her specialisms, all on the first page. Understandable. She has worked hard for every qualification she holds.
But here is the thing about someone landing on a therapist’s homepage for the first time. They are not there to read a professional profile. They are there because something in their life is not working and they are quietly, carefully, trying to figure out if this person is safe enough to talk to.
The homepage has one job: make that person feel understood fast enough that they do not leave.
Everything else, the modalities, the training, the specific approaches, belongs on other pages. The homepage is the door. It should make the right person feel like they are in the right place. Nothing more.
When we rebuilt Catherine’s homepage around that principle, the length halved and the clarity doubled.
Your homepage is not a CV. It is a first conversation.
berniceebenezer.com/blog/the-homepage-formula-that-actually-works-for-practitioner-websites
So true! The biggest myth is that homepage needs to explain everything. Your point about practitioner homepages failing because they try to do too much is spot on. Love the angle with Catherine Melo's site - focusing on one clear path converts so much better than an...
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🔗 Explore the project: https://quemfechoubauhaus.com.br/en
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Now I’d love for you to explore it!
Click around, scroll through the timeline, interact with the different sections, and have fun discovering the story. And if you’re into design, history, AI-assisted workflows, or creative coding, I’d love to hear what you think.
Feedback, ideas, and questions are very welcome!
Great experience 🎉🎉
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Here’s a look at my e-commerce website design concept for a retro-inspired fashion store.
From product collections and featured items to community-inspired sections, the goal was to create a storefront that brings the brand’s personality to life while making product discovery feel effortless.
But I want to hear your honest thoughts 👇
💬 If you were improving this website, what would you focus on first?
🎨 The visual design and branding
🛍️ The product browsing experience
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Feel free to share your suggestions, even if you would do something differently. I’m always interested in hearing how other designers, founders, and e-commerce professionals think.
#EcommerceDesign #WebDesign #UIDesign #Shopify #UXDesign
The layout is perfect
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I bring solution to our pain, What do you guys think?
Brilliant concept thank you!
Make sure to make this live and the application downloadable.