I love experimenting with new tools that can make the creative process a little more interesting. This time, I decided to put @Recraft to the test with one of my own logo sketches.

I’m genuinely impressed with how it interpreted the original idea and developed it into a more refined visual direction.

But the most mind-blowing part? With just one click, I could download the entire logo package, including SVG and PNG files, along with a brand guideline. Everything in one go!

I particularly like the potential this brings to early-stage ideation. Being able to explore visual directions, experiment with variations, and get quick feedback without losing the essence of the original concept is incredibly useful.

I'm seeing some promising possibilities here. Always exciting to discover tools that can complement the way we think, sketch, and develop ideas as designers.

Can AI create a professional-looking logo?

I tried to create a logo concept for a pistachio spread brand using Recraft Logo Maker.

After answering a few questions about the brand and going through several variations, I finally landed on a logo that felt right and captured the fun, fresh personality I had in mind.

But I didn't want to stop at just the logo.

I took it a step further by exploring how the identity could come to life through product packaging and a branded mailer box.

A quick process video is included in the comments.

What do you think?

Process video: