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Launch The Case Study – Post #3
Case Study walkthrough - From Instagram Discovery to Digital Delivery — A Project Breakdown
Here's the simple architecture behind my latest digital product project:
01 — Discover: Instagram introduces the brand and content.
02 — Explore: The bio link takes visitors to the Lynk.ID experience.
03 — Choose: Customers can browse individual comics or thematic bundles.
04 — Purchase: Checkout and payment are completed through the product flow.
05 — Receive: The purchased digital product is delivered through email and Google Drive.
06 — Validate: I tested the journey from the buyer's perspective.
Different tools.
One customer journey.
That's what I wanted the project to demonstrate.
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I had fun with this one. 🍣
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#SocialMediaDesign #GraphicDesign #FoodDesign #FoodBranding #SocialMediaContent #AdvertisingDesign #VisualDesign #Typography #ContentDesign #CreativeDirection
Food layouts usually tip over exactly where you flagged: the type starts competing with the appetite appeal. Letting FRESH run off the frame edge is a clever dodge - it keeps the loudness while the eye still lands on the sushi. For me the dark-plate frames hold that balance best of the set.
Instagram Aesthetic & Lifestyle Content Direction — 1286 CRAFT
A curated lifestyle content concept created for 1286 CRAFT, focused on building a clean, cohesive and elevated Instagram presence.
I developed the visual direction in Figma, creating a consistent editorial system across lifestyle photography, image selection, composition and short-form video. The series follows one recognizable visual identity across city, flower-market, gallery and travel-inspired moments, using warm neutral tones, natural lighting and subtle brand placement to keep the feed connected without making every post feel repetitive.
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nice visual
This launch campaign helped our client raise $29m Series B. Full case study in comments.