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This educational reel was designed to lead with useful information rather than a direct product pitch, using an interesting angle to create curiosity around the brand’s paint line.
The founder explains the concept of "crosslinking" and why it matters when evaluating paint performance. By focusing on something most consumers may not already know to look for, the content gives the audience a reason to keep watching while naturally reinforcing the brand’s expertise in healthier building materials.
The approach helps build credibility and authority without relying on a traditional ad. Instead of simply telling viewers why the paint is different, the reel gives them something to visualize and learn so they can be a more informed consumer of nontoxic paint products. Created a natural bridge to the brand’s own offering.
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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been a little quiet here. took some time off to focus on the work and make lots of things I couldn't share yet.
a few favourite brands before I start sharing what's new ↓
feels good to be back ❤️
the orange panels pop. what are you sharing first?
A two-week brand sprint for Charles & Charlotte & Consulting, or C&C&C for short.
This one was really fun. The challenge was figuring out how the brand could evolve from Charles & Charlotte’s already unique design language into something new for their venture into consulting.
We created something intentionally unconventional, with a lot of different pieces working together across typography, graphic design, 3D assets, motion, and digital.
The process was also a nice balance of new and old tools. Around 90% human, 10% AI. Using AI where it actually added something, while keeping the ideas, experimentation, and design decisions human.
Really happy with where this one landed.
https://charlesandcharlotte.consulting/
Most founders don’t have a personal branding problem. They have a “how do I actually do this?” problem.
As someone who works with founders on their personal brands, I see the same challenge repeatedly. They know they should be creating content. They have experiences, opinions and stories worth sharing. But turning all of that into a consistent, useful piece of content feels like another job they don't have time for.
For the Descript Challenge, I wanted to teach something I’m already trying to solve with my clients: how founders can turn what they’re already experiencing into personal branding content.
So I turned the approach I use into a simple Do → Think → Share framework.
Do: What happened?
Think: What did it teach you?
Share: What can someone else learn from it?
But teaching the framework felt incomplete. I also wanted to show founders how they can actually make the content.
That's where Descript came in.
This challenge gave me the opportunity to combine both things I care about, Teaching the strategy and giving people a practical tool to execute it. Because personal branding shouldn't be about constantly finding something to say.
Build something. Learn something. Teach something.
Do, Think, Share is simple enough that a founder could actually stick to it, which is rare for content frameworks. Pairing the strategy with a Descript walkthrough instead of just explaining it makes the challenge feel useful rather than theoretical.