This is a Creative Concept we created for Banco BHD. Based on Doing the Right Thing. This was one of the commercials. The main message is that the bank values it's clients because of their principles. This commercial Primos, tells the story of two cousins, one who invites the other on the dark path and the righteous one who says that's not for him.
Instead of the usual before, the getting ready and the anticipation, this one lives in the after. A bride alone aboard a luxury train at night, quietly reliving the most important day of her life before it becomes memory.
A cinematic, quiet luxury story where the dress never shouts. It simply belongs.