Designing a SaaS product around attention, not dashboards. Most SaaS websites try to prove how mu...Designing a SaaS product around attention, not dashboards. Most SaaS websites try to prove how mu...
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Jalal Eddine's avatar
Jalal Eddine Maoukil
• 1d
Designing a SaaS product around attention, not dashboards. Most SaaS websites try to prove how much their product can show.
For Current, I wanted to communicate the opposite.
The product connects pipeline, tasks, and cash flow — but the design focuses on one question:
What actually needs your attention?
That led to three simple ideas:
— What's moving — What needs you — What's coming
Instead of filling the page with dashboard screenshots, I used editorial typography, strong imagery, and three visual principles to explain the product.
The goal wasn't to make the product look more complicated.
It was to make the value easier to understand.
Current is my fifth Framer template, currently in production.
FramerWeb DesignWeb Development
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Furkan's avatar
Furkan Toluc
• 1d
Connecting pipeline, tasks, and cash flow is already complex; choosing to foreground attention rather than dashboard density is a strong strategic decision. The product feels designed around decisions, not data accumulation.
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