Ad creative strategy for De La Espada

My role: Ad Creative Specialist

Project description: For De La Espada, I created a visual narrative celebrating natural materials and craftsmanship. The goal was to show that premium furniture is about more than function; it is about the warmth and atmosphere that solid wood and fine textiles bring to a home. I developed one motion piece and two static ads focusing on "tactile minimalism." Using soft lighting, I highlighted the wood grain and intricate joinery across calm, airy compositions. The result is a campaign that connects viewers with the physical soul of the materials, positioning the brand as a choice for lasting character.