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Babba was one of those projects that immediately felt meaningful to work on.
The brand’s vision centered around providing soft, quality diapers for families from all kinds of backgrounds and communities around the world. With that in mind, I explored a visual direction that feels approachable, comforting, and trustworthy while still maintaining a clean and premium identity.
I loved being able to create something that feels both gentle and intentional — a brand experience designed to connect with people in a simple and human way.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Here are are few of my favorite marks from over the past couple of years.
It’s funny, when I was starting out in my career and even in college, I was always intimidated by logo marks, but over time they are now my favorite part of design to tinker with. I love how this simple image can make or break the brand.
Creativity at it's peak
Numbers - website visual I created a while ago.
Amazing!
What if a shoe could be timeless in design and fit every purpose?
That's the question behind WOOLS, a footwear brand built around comfort that cares, for people who value ease, empathy, and conscious living.
One of my favourite recent projects.
WOOLS is a new generation of sneakers made from recycled wool and high-grade foam, soft, sustainable, and built to last. The design direction is deliberately unconventional. Not your regular shoe, but the kind that fits every class, every age, every occasion.
Full case study dropping on my website soon.
This is like the fun version for bearfoot. I love it
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