A personal brand concept exploring the future of AI-powered performance eyewear.

I wanted to create something that blends sports, technology, and futuristic aesthetics into one cohesive visual identity.

From the eyewear design and product visuals to art direction, 3D renders, and motion every detail was developed to give AVC its own distinctive character.

Not just another pair of sports glasses. A vision of what next-generation wearable technology could look like.

More explorations coming soon.

Blending sports and tech into eyewear is a tough positioning, but the system holds together — the renders, art direction, and product visuals all speak the same visual language rather than competing. Where the execution lands next will be in the packaging and retail touches; if...

How do you brand a business that doesn’t fit into one box?

Dario Nuzzarello built a Studio that works across engineering, IT, strategy, and software. The challenge was creating a typographic identity that could bring all those disciplines together without limiting the brand to just one.

I wanted to avoid making it feel overly technical or cold. Since Dario’s work is highly custom and interdisciplinary, the identity needed to feel precise and structured while still being human and approachable.

Sometimes, the best solution is finding the right type, proportions, and details to make a name stand on its own.

What do you think about the final result?

A studio that spans engineering, IT, strategy and software is a naming and typography problem more than a logo problem, so leading with type was the right call. Precise but human is a hard line to walk. Did Dario push for a symbol at any point?