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Hale Formula needed to feel premium, credible, and science-led without falling into the playful or childish visual language common in pet supplement brands.
We built a restrained identity around a refined wordmark, clear typography, controlled color, and premium packaging, giving Hale Formula more mature, trustworthy, and distinctive presence.
View case study here: https://contra.com/p/sLYv2OgP-hale-pet-supplement-brand-identity-and-packaging
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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