Project Title: UGC Video & Voiceover Commercial | Organic Skincare Campaign
Role: Content Creator, Voiceover Artist & Brand Strategist
Project Overview
Architected, scripted, and produced a high-converting UGC video commercial and voiceover for a leading organic skincare brand. The campaign bridges empathetic, human-centered storytelling with actionable skincare education aimed at parents and teens.
Key Performance & Deliverables
Instant Social Proof: Video generated 1,000+ organic views within the first hour of launch on TikTok.
A Thessaloniki bougatsa brand named after κριτς κρατς, the sound of crunchy phyllo. Sheep logo, cinnamon and custard palette, one consistent identity from packaging to storefront.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.