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what happens when you treat a brand identity like a spec sheet.
typography system: Orbitron + IBM Plex Mono
palette: safety orange, void black, hazard white
feeling: a €3M machine that doesn't explain itself
IRONGRADE case study → coming soon
This is massive
Amazing work! I’m curious, are these concept projects? And regardless, it’s brilliant, keep it up! :)
Looks amazing. Looking forward to this case study 😍
very elegant design
great work
The interaction details here really elevate the entire experience. 🔥
The network for creativity
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Good Job
From concept to brand bible. 🎨
This is Cuetip - a fintech-style brand that needed
more than just a logo. They needed a complete
visual language.
Here's what we built:
=> Full logo system + symbol variations
=> Vibrant color palette (pink, cyan, green)
=> Typography hierarchy
=> Shape & photography direction
=> Brand mockups across digital & print
=> 16-page professional brand book
A brand without guidelines is a brand without
consistency. Every designer, developer, and
marketer on their team now speaks the same
visual language.
This is what Brand Identity done right looks like. 👇
UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
Superb
Challenges
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