I developed an Instagram Direct tracking integration using Cloudflare Workers, D1, and Meta Business Messaging Conversions API.
The system authenticates incoming Instagram webhooks, records first observed contacts, prevents duplicate counting, and manages event delivery to Meta with retry and recovery mechanisms.
The beta implementation was validated using real Instagram Direct messages, production database records, and controlled failure-recovery tests.
The solution focuses on reliable contact-event tracking. Campaign-level attribution, CRM bookings, and revenue tracking are outside the current scope.