Meet yuzu, a luxury women’s perfume built around warmth and light. The identity starts with a honey glass logo that looks poured, then carries the same golden glow through the bottle, the model and every frame.
The campaign pairs a framed portrait with a close up of hands cradling the bottle. A round glass sphere, golden liquid, a faceted black cap and soft amber light give the whole project a feeling of liquid sunshine.
Yuzu is a concept project for a fictional brand. I’m Manav, a 3D and AI creative director making CGI, fashion and product films for brands. If you have a launch in mind, message me.