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Words hold meanings 🙌.
Images stimulate our imagination 🧠.
Messages support a brand's mission 💯.
As a Brand Copy Strategist + Community-Centered Researcher, some of my services include:
-Consulting
-Copy Editing
-Conducting market research
-Crafting brief(s) for campaigns
-Creating a brand strategy plan
-Facilitating groups and workshops
-Intentionally connecting brands to their audience and supporters
Let's work together to enhance your mission-driven brand and campaign messaging alignment 🔥.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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At the beginning of the year I had the joy of working with @Baker Street Properties on their rebrand.
The ask? Give us a brand that shows our modern, tech-first approach to property management and the human team and care behind it.
We set to build a brand ecosystem that was modern, vibrant fresh and extremely human.
This was the result.
BRAND STRATEGY |Â CREATIVE DIRECTION |Â BRANDING | CUSTOM ILLUSTRATION
Tendral Health came to us with a platform that connects verified physicians with paid clinical surveys.
They needed a brand identity and product experience that made the offer feel credible from the first screen.
Physicians are busy, skeptical, and putting their professional expertise behind every response. If the product is vague about verification, time commitment, or payout, there is no reason for them to keep going.
So we designed the full experience around clarity:
Sign-in recognizes users as clinicians, with verification and HIPAA messaging visible immediately.
Before a survey begins, physicians see the payout, time commitment, question count, and who’s signed in.
The completion screen puts the earned amount and payout options front and center.
The identity needed to do the same work. Navy and blue establish the clinical, professional feel this audience expects. Orange brings in the human part, the value of a physician’s time and insight.
The result is a brand and product experience that feel like one system, from the first impression through payment.
For Tendral’s users, trust is not something you earn halfway through the flow.
It has to be there before the first question loads.
Clean work!
Fishing Apparel Brand: $165K Revenue, 776K Views
I started with a full content and brand positioning audit, then repositioned the visual language around a luxury outdoor lifestyle, not just "fishing gear." From there, I built and executed a results-driven content system across organic social media and email marketing, designed to turn casual scrollers into buyers.
Results from the campaign:
$165K+ in revenue
776K+ views
81K+ accounts reached
A consistent content system across feed, grid, and story
The strategy leaned into the brand's Florida roots as a credibility anchor — proof they actually fish these waters — while using lifestyle-driven imagery to connect with an outdoor audience far beyond Florida. That combination is what lets a regional brand earn global reach.
Services included: content strategy, brand positioning, Instagram content (feed, grid, reels, stories), social media management, and email marketing.
If your brand has the product and the story but not the system, let's build one that performs like this.
Good job!
