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Words hold meanings 🙌.
Images stimulate our imagination 🧠.
Messages support a brand's mission 💯.
As a Brand Copy Strategist + Community-Centered Researcher, some of my services include:
-Consulting
-Copy Editing
-Conducting market research
-Crafting brief(s) for campaigns
-Creating a brand strategy plan
-Facilitating groups and workshops
-Intentionally connecting brands to their audience and supporters
Let's work together to enhance your mission-driven brand and campaign messaging alignment 🔥.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Color palette exploration for an Australian company, rooted in calmness, warmth, mental health and professionalism
These tones are stunning. I can instantly picture this color system translating beautifully into soft, flowing motion graphics for a brand reveal video. Great exploration!
Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
56%
48 votes
Closed
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
A few more pieces from my work on Sync’s identity.
The idea was to give this Greek car rental brand enough polish to sit next to the big names, with a personality of its own.
The pink was already there. I gave it more space and paired it with bold Greek typography and a frame inspired by a car’s side mirror.
Here’s a closer look at how it works across the layouts.
