The hardest part of AI product motion isn't animating the UI, it's translating abstract copy like...

The hardest part of AI product motion isn't animating the UI, it's translating abstract copy like...The hardest part of AI product motion isn't animating the UI, it's translating abstract copy like...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Amine Ignaoun

• Sep 25

The hardest part of AI product motion isn't animating the UI, it's translating abstract copy like "Use an army" into actual system logic.

Split breakdown bridging workflow architecture with conceptual visual metaphors for Relevance AI.

retrofuturism Motion Design Visual Design

Benjamin C

max

• 1d

"use an army" is a brutal line to turn into motion, the split breakdown makes it click

Amine Ignaoun

• 1d

i am glad i got it right on that point, thank you for sharing your knowledge😊

Arek Dvornechuck

pro

• Oct 1

Motion graphics for an AI startup, WIP

AI Art Animation Motion Design Figma FLORA Claude

Alaa

pro

• Oct 2

The concept and the motion design look so slick! Blending classic aesthetics with AI tech is brilliant. Great work!

Bobby Jocson

max

• Oct 1

One of our favorite & most challenging parts of product video is figuring out how much someone actually needs to see to understand the product

That’s where motion and pacing do a lot of the work: guiding your attention and giving each step enough room to make sense.

Here’s our latest video for evolv, made by the VAAS team.

Animation Motion Design Video Post-Production Adobe After Effects Figma

Rafee Alam

pro

• Oct 5

The glow on the Vee button draws the eye before the UI even appears. Nice pacing for a 1 minute product video.

Lepisov Branding

pro

• Oct 1

Nike × Champions League Ball Concept

An independent concept exploring what a Champions League ball could look like through Nike’s visual language.

The idea starts with a star containing a Swoosh in the negative space, then extends into a complete ball system using Nike’s existing panel construction.

Designed and animated with Spline, After Effects, and a custom 3D ball tool built for the project.

Unofficial concept. Not affiliated with Nike or UEFA.