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What a bad website communicates (even if you never intended it):
→ "I don't sweat the details"
→ "I'm not busy enough to invest in myself"
→ "My own project isn't a priority, yours probably won't be either"
You're not being judged on your work. You're being judged on your first impression
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Client said "can we make it look more modern" on a call yesterday and I just sat there for a second because I never know what to do with that one.
It's not a bad note but not a design note either.. Nobody who says "modern" can tell you what modern actually looks like. I've asked. They point at someone else's site and say "like that" but what they're really saying is "that company looks like they have their stuff together and I want to feel that way too."
I used to just go tweak stuff in Figma when I got this note. Make things cleaner. Whatever I thought modern meant that week. Didn't work. They'd come back and say it still felt off, obviously, because the design wasn't the problem.
Anyway I don't have a clean takeaway here. I think the move is to just stop and ask "what feels off" instead of trying to fix it.
Why not approach a pitch deck… the way you approach a website? 🤔
Without realising it, I applied the same design logic behind websites to my pitch deck showing my services.
It helped me create a better flow with:
• Clear hierarchy
• 1-2 goals per page/section
• Structured journey
In this example, I focused on pulling attention quickly (credibility first), then guiding through services in a way that feels natural and easy to scan.
Using Figma to wireframe the slides is my approach with the grids and components.
Tip: If a slide is trying to say too much, it’s probably not doing its job.
What’s the hardest part of building a deck for you?
Designers who can build & publish in @Framer have a really critical role right now. Because we're the people with taste.
But taste only gets you so far.
Just dropped 11 new lessons into the Framer Masterclass - SEO, Accessibility, Wireframer, Dynamic Filtering 2.0 + more.
If you're freelancing & want to be the person clients actually can't replace, learn to publish 🧨
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