Mind The Lap is a productivity method built on a concrete premise: motivation gets you moving, but small actions keep you in motion Together with @Alessia Visicaro , we built a visual identity that translates this idea into a language made of laps, dots, and progression. The symbol is born from the lines of running tracks. The dot lettering transforms every word into a sum of minimum units. Images use the same treatment, bringing movement and consistency into a coherent visual system. Full case study dropping soon, can’t wait for you to see the whole process.

Really love how the visual system directly reflects the core idea of the product. The dots and progression concept feels simple at first but becomes super memorable once you connect it back to motion and consistency 👏

Not every coffee moment needs a rush. Nocaff is my recent brand identity concept, created for people who want the ritual, flavour, and comfort of coffee without the caffeine kick. Built around a French Vanilla profile and an identity rooted in ease, the brand was designed to feel calm, modern, and distinct on shelf. From the wordmark to the sloth illustration, every detail was made to turn decaf into something memorable, not ordinary. It was a chance to explore how quiet can still stand out.

View the full project on Behance:

https://www.behance.net/gallery/248626219/Nocaff-Decaf-Coffee-Brand-Identity-Packaging

Amazing work!