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Norauto Desafío Segunda Mano (Spain · Multi-platform creator campaign)
My role: Senior Creative Project Manager
Project description:
Norauto faced a perception problem: second-hand car buying is associated with risk, deception and boredom for younger Spanish audiences. The "Desafío Segunda Mano" campaign reframed it as entertainment — featuring creator Guanyar across live IRL Twitch streams from a Norauto workshop, plus integrated YouTube, TikTok and Instagram content. By turning a transactional, anxiety-laden category into something watchable, the brand earned engagement it couldn't have bought through traditional advertising.
Skills:
- Campaign Management
- Live Streaming Setup
- Event Planning
- Influencer Marketing
- Community Outreach
Case File:
https://www.theconsumerautopsy.com/case-files/norauto-desafio-segunda-mano
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
KitKat × LFL Esports (France · Multi-year campaign)
My role: Senior Creative Project Manager
Project description:
KitKat cemented its "Have a Break" identity in French esports through multi-year activations at the Ligue Française de League of Legends. Immersive Break Zones at live events, cosplay-led sampling, behind-the-scenes video series, and influencer integrations with Webedia, Riot Games and OTP casters extended a 90-year-old brand into a digital-native cultural moment.
Skills:
- Campaign Management
- Event Management
- Influencer Marketing
- Full Production
- Live Streaming Setup
Case File:
https://www.theconsumerautopsy.com/case-files/kitkat-lfl-france :
MILKISH. A Plant based milk brand with simple ingredients and playful personality.
As a mock brief, this pushed me out of my comfort zone a lot, and I had a lot of fun experimenting with the design of the cartons and the character. I wanted everything to feel cohesive, instantly recognisable while using a variation of colour scheme to identify each type of milk.
I typically work within beauty, skincare or fashion so this was a fantastic flex of my creative muscles and skills.
Final mock-ups produced using AI, all designs are my own.
The little character sculpture is what sells the "playful" part for me — a lot of plant milk brands stop at packaging and never build an actual mascot. Stepping outside your usual beauty/skincare lane, was the hardest part the illustration style itself or figuring out a color system that could scale across flavors?
Developed a complete social media strategy for a fictional premium veterinary clinic as part of a branding and digital marketing project.
The project included:
• Brand positioning
• SWOT analysis
• Audience research & customer personas
• Competitor analysis
• Content pillars
• KPI framework
• Content strategy
• Performance measurement plan
Tools used:
Canva • ChatGPT • Microsoft Office
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