Lead Creative on KitKat's Multi-Year French Esports CampaignLead Creative on KitKat's Multi-Year French Esports Campaign
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KitKat × LFL Esports (France · Multi-year campaign)
My role: Senior Creative Project Manager Project description: KitKat cemented its "Have a Break" identity in French esports through multi-year activations at the Ligue Française de League of Legends. Immersive Break Zones at live events, cosplay-led sampling, behind-the-scenes video series, and influencer integrations with Webedia, Riot Games and OTP casters extended a 90-year-old brand into a digital-native cultural moment.
Skills: - Campaign Management - Event Management - Influencer Marketing - Full Production - Live Streaming Setup Case File: https://www.theconsumerautopsy.com/case-files/kitkat-lfl-france :
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