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Nike × Off-White Concept Project
A personal concept project inspired by one of the most influential collaborations in sport and fashion.
Created as an exploration of typography, texture, and visual storytelling.
Looking back, this project represents an important stage in my growth as a designer and remains one of my favourite concept pieces.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Not every logo needs more elements.
Sometimes it needs more meaning.
Designed this identity for Yoga as a Way around a simple idea:
Awareness. Breath. Self. Path.
Four concepts merged into one symbol.
The client loved it because it doesn't represent yoga as an activity.
It represents yoga as a way of life.
☀️ Awareness
● Self
〰️ Breath
⌒ The Path
The framing around yoga as a way of life versus an activity is exactly the kind of brief insight that elevates a logo from decoration to communication. Four concepts in one symbol is ambitious but the execution keeps it clean.
Nice work as usual
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