Late last year I jumped onto a project to help with the branding for Dawn, a company building a product around 24/7 therapy.

One of the concepts I explored was inspired by sunrise, using light and movement to create a sense of calm and clarity.

The logotype would react to the time of day, slowly fading as night drew in.

We ended up keeping a version of the logotype, but I still think this concept could have worked beautifully on the website, changing and reacting as you scrolled.

Even the D logomark followed the same idea, breaking down into segments inspired by a rising sun.

Always fun looking back at the ideas that never quite made it.

That concept of the D logomark breaking down into rising sun segments is brilliant. It would have looked incredible reacting to the scroll, especially for a brand centered around clarity

I've built enough Middle-East-facing products to know: "East" isn't a blue color swatch bolted onto a hero image. It's rhythm, texture, warmth the stuff a user feels before they can name it. One of these two designs gets that in my opinion. If the client pushes back, which detail do you defend first ? #uidesign #uxdesign #figma #webdesign

Option to provide the details correctly without overloaded the visuals