I designed Jabona as a logo for a fast-moving AI product that still needed to feel calm.
The mark is built from four rounded J shapes. They rotate around a small gap in the center, which makes a spark. It looks like motion, but it's balanced and steady. I wanted it to feel quick without feeling rushed.
I kept the wordmark clean and bold, with a small bar over the J that echoes the symbol. The mark works as a mug print, an app icon, and a tiny smartwatch avatar, because it stays readable when it's small.
If you're building something in AI or tech and want a mark that feels fast and calm at once, message me.
Logos fail to capture attention in environments where brand feel dictates user engagement.
I built these kinetic typography sequences using After Effects to establish brand recognition. The motion physics map directly to each distinct brand identity, ranging from rigid automotive reveals to fluid typography transitions.
This video perfectly captures the brand's interfaces by defining the foundational motion language developers will deploy for loading states and brand interactions.