Empty State or Sample Data for a New B2B Product?Empty State or Sample Data for a New B2B Product?
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A new user opens your B2B product for the first time. There’s nothing in it yet. What do they see?
A: an empty state. One glyph, “No invoices yet”, one button.
B: sample data. The product looks alive on day one, clearly marked as not real, with one click to replace it with theirs.
A is honest. B is persuasive. Both have a cost.
Which would you ship, and why? I’ll share my pick after the poll closes.
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