A closer look at the identity we designed for the Rylo rebrand. I teamed up with @hunterthompson to shape the logo, typography, icon system, colour palette, and full visual identity. Rylo came to us with a strong foundation, but the existing identity felt a little to clinical and lacked the personality to match the product. So we rebuilt the logo and icon system around Rylo's core purpose: a letterform, an audio waveform, and two opposing shapes representing communication, all in one simple, distinctive mark. That mark became the engine of the system, driving the wave patterns, graphic language, motion, and supporting assets into one cohesive identity. One of those projects where a single idea grows into an entire visual language. Loved every minute. Huge congrats to Rylo on raising $100M and making communication more accessible for those who need it most

World class

The client needed a way to present and sell the first furniture collection of her brand without producing physical pieces in advance, since all items are made to order. The goal was to create a striking visual system that would highlight the design of each product, attract attention, and communicate the brand’s identity through an unconventional presentation. Together with a collaborator, we proposed building a surreal digital environment where the furniture could be showcased in a distinctive and memorable way, standing out clearly from its surroundings. Everything was modeled in Blender, Plasticity and lastly rendered in Unreal Engine. 🙌

Pure.