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Taste Test
Same name, two personalities.
One goes light and orbital — a fine ring, a four-point spark, gradient sliding violet into cyan. It feels weightless. Intelligence as something ethereal, almost celestial.
The other goes solid and engineered — a chip-shaped mark with an S carved through it, hard geometry, dark ground. It feels built. Intelligence as infrastructure.
One promises magic, the other promises machinery. The mark decides which one people believe before they've read a word.
Which identity would you trust with your data? 👇
#logodesign #brandidentity #techbranding
3 voted
50%
3 voted
50%
6 votes
Closed
The way you've articulated these two identities is brilliant. The trust question at the end really lands because you've shown how visual direction signals underlying philosophy. How much does the client's industry typically inform which direction feels more appropriate?
Hugely, industry sets the floor. Fintech, health, anything handling sensitive data leans toward the built, engineered mark: solidity reads as safety. Creative tools, consumer apps, anything selling possibility can carry the lighter, more ethereal direction. The interesting cases...
i'd be more inclined to trust B! it feels more rooted in genuine innovation whereas A almost reads as a service centered around capital due to the shapes' locking creates what's hard not to see as a stylized dollar sign.
option B i like it
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Same plant. Two very different homes.
One sits in warm afternoon light — clay, wood grain, a pot that breathes and lets the roots do the same. Golden hour and a little bit of soul.
The other lives in clean daylight — glazed white, marble, moisture held steady with nothing left to chance. Modern and precise.
One is patina. The other is polish. Same pothos, two entirely different ideas of what caring for something looks like.
Which pot is on your windowsill? 👇
#plantstyling #interiordesign #brandidentity
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terracotta gang feels doubly human & real to me! i can see it applying to a broader audience, from plant-lovers already to those who may not have considered taking on one of their own prior. the font in particular is so fun!
Two crafts, two desks, same 2am.
One belongs to the editor — cool blue glow, a timeline of city lights, a lens within reach. Shaping the story frame by frame.
The other belongs to the motion designer — purple keyframes, bezier curves, ideas learning to move.
Same black mug, same cold coffee, two completely different ways of building something that didn't exist yesterday.
Which desk is yours? 👇
#brandidentity #mockupdesign #designbranding
3 voted
43%
4 voted
57%
7 votes
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The mirrored late-night desks are a smart way to compare two crafts without reducing either one to software icons. Which prop or lighting choice did the most work in separating editor from motion designer?
Same badge, two philosophies.
One is grit — raw diesel torque, gunmetal and rust, a machine built to outlast the road it's punishing. Built to endure.
The other is silence — instant electric power, cool chrome and city light, a machine that arrives before you hear it coming. Charge forward.
One roars. The other hums.
Same brand, two completely different ideas of what freedom sounds like. Which one's in your garage? 👇
#motorcycledesign #brandidentity #automotivedesign
7 voted
70%
3 voted
30%
10 votes
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Won't vote cos both are equally amazing
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