Gymshark: High-Performance Shopify Plus Storefront for Global Fitness Community DESCRIPTION This ...

Gymshark: High-Performance Shopify Plus Storefront for Global Fitness Community DESCRIPTION This ...Gymshark: High-Performance Shopify Plus Storefront for Global Fitness Community DESCRIPTION This ...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Muhammad Mustafa

• Jan 6

Gymshark: High-Performance Shopify Plus Storefront for Global Fitness Community

DESCRIPTION

This project represents the gold standard for scaling a Direct-to-Consumer (DTC) brand from a startup to a billion-dollar valuation using Shopify Plus. The core objective was to build a robust, crash-resistant infrastructure capable of handling massive traffic spikes (specifically during "Blackout" sales events) while maintaining a seamless, community-focused user experience.

INDUSTRY Fitness Apparel / Sportswear / Direct-to-Consumer (DTC)

SKILLS USED CMS Platform: Shopify Plus (Enterprise) Development: Liquid (Shopify Templating), React.js (for dynamic headless components), HTML5/CSS3. Design: Mobile-First UI/UX, Design Systems, Prototyping (Figma).

Web Design ui ux UI Design Shopify Design website Shopify Klaviyo

Jan Mráz

pro

• Mar 27

3 Must-know Figma Plugins, part 14

Figma uidesign ux UI Design UX Design

David Lovenburg

pro

• Mar 27

Use Cases section exploration for an AI translation SaaS doing real-time dubbing for eSports teams 🕹️

Web Design Webflow Development saasdesign

bulbul gupta

• Mar 29

Really interesting direction 👏 Clear use cases like this make complex AI products much easier to understand and sell — especially in something as dynamic as eSports.

Curious how you approached structuring these use cases for different user types?

Crina Iolanda

• Mar 27

I studied the world’s best mobile patterns on Mobbin. From health rings to social matching, to build a research-backed moodboard. I was inspired by apps like Greg, Apple Health, Shop and Bumble. I translated these high-end UX behaviors into a cohesive design system that prioritizes clarity and local trust.

Then I jumped with all my ideas into Figma Make. Here it comes Pottr, a fusion between quantified plant health with a social graph. It includes plant care tracking but it doesn't stop there. It’s an ecosystem where you match with neighbors based on shared plants, trade seeds or tools, and request community care when you travel. It’s a premium, hyperlocal take on sustainability with custom branding and a neighborhood "open-world" map.