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Working on a brand identity for an architect, and wanted to share a bit of the process behind the logo!
We had a session together and explored her signature using different mediums: chalk, markers, acrylic, watercolor. Each time varying the pressure and movement of the hand to see what kind of energy and texture would come out.
Ended up with a nice range of variations, from tighter and more controlled to loose and expressive. Still narrowing it down, but it's been a fun way to find a logotype that actually feels like her.
Sharing some of the explorations below ✨
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Refined logo for my skyscraper window washing Framer template. Made a small tweak to the geometry. Homepage coming soon :)
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