E-commerce Business Intelligence and Customer Behavior DashboardE-commerce Business Intelligence and Customer Behavior Dashboard
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Ali Mohamed
• Nov 8
E-commerce Business Intelligence & Customer Behavior Dashboard Developed an E-commerce Business Intelligence solution to analyze customer behavior, purchasing patterns, sales performance, and user engagement.
The analysis covered a large dataset containing:
100,000+ Users
124,923 Orders
1,048,575 Events
Key Analysis Areas:
Customer Acquisition and Engagement
Customer Retention and Repeat Purchases
Sales and Order Performance
Customer Behavior Analysis
User Session Data Quality
E-commerce Funnel Analysis
Key Findings:
Approximately 69.1% of user session records contained NULL user identifiers.
Repeat customers represented approximately 37.5% of buyers.
Repeat customers contributed approximately 60.1% of total sales.
Tools & Technologies: SQL, BigQuery, Power BI, DAX, Data Modeling, Business Intelligence.
Completed work
Data AnalysisMicrosoft ExcelMicrosoft Power BISQL
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