A brand isn’t just how it looks. It’s how it decides, communicates, and resonates. Alignment happens when three layers work together: → Vision (your internal compass) → Voice (how you express meaning) → Vibration (what people feel without being told) Most brands focus on aesthetics. Aligned brands focus on identity. That’s why some brands feel clear, grounded, and intentional, and others feel noisy, scattered, or forgettable.