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Your Product Isn’t the Problem. Your Message Might Be.”

Post idea: Talk about how a great product can still struggle to sell when the advertisement focuses too much on features instead of the customer’s problem, desire, or transformation.

Example:

❌ “Our lotion contains shea butter and vitamin E.”

✅ “Dry, tired-looking skin? Give your skin the deep moisture it deserves.”

Then explain that effective copy should make the customer think: “This is exactly what I need.”

good job, in the copywriting world focus on the pine point of audience