One thing we've been thinking about a lot lately: when almost anyone can create a decent website with AI, the real challenge isn't making something that looks good. It's making something that feels right for that specific business, team and moment. We've noticed that none of these projects follow the same formula. Different industries, different audiences, different constraints, different goals. That's probably where our value is today. Not in having a signature style, but in listening carefully enough to understand what each project actually needs. Sometimes that means a custom website, sometimes a store, other times a simpler process. The more accessible design tools become, the more we find ourselves doing less "making" and more understanding.