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Title: Photorealistic 4K AI Commercial & Fashion Showreel
Role: Art Director & AI Video Producer
Services Used: Photorealistic AI Commercial (Brand Asset)
Description:
Studio-grade 4K cinematic showreel highlighting ultra-realistic digital lighting, luxury automotive CGI, high-fashion textiles, and macro close-ups. Demonstrates full replacement of physical film sets, expensive camera rigs, and physical locations for high-ticket brand commercials and luxury campaigns.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Excited to enter Another Big Ad Contest hosted by Runway for a chance at $100,000 in prizes!🔥
My pick was a portable speaker Jaunt as my product.
All the visuals were generated inside Runway.
Song was generated by me in Suno.
Post-edit in DaVinci Studio.
Let me know your thoughts!
runwaybigadcontestaiadvrtisementaivideoAI Video ProductionVideo EditingVideo ProductionClaudeDaVinci ResolveRunway
This is well put together... How much worth of token did you spend though?
A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set.
Workflow:
Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite.
Personal project, not affiliated with the brand.
Love the output!
Ripple started with one question, what does water actually do to ostrich leather. Every frame in this campaign was built entirely with AI, from the packaging shot through the splash in motion, no camera, no studio, no water damage to a real bag. This is what AI production can look like when it is treated like a real shoot instead of a shortcut.
No water damage to a real bag is such a good hook for the pitch itself. Was the client fully on board with an all AI production from the start, or did it take some convincing to skip the physical shoot?
