SEGUNDO PISO PODCAST

A visual identity and editorial system for Segundo Piso, a podcast by two friends navigating life in their twenties. The project focused on shaping a cohesive visual language that could move easily across digital and physical touchpoints.

The system balances playfulness and clarity through bold typography, a warm color palette, and subtle graphic gestures that reflect the tone of the conversations—honest, light, and slightly self-aware.

Love the vibe!!

Most websites fail before a single pixel gets designed. They fail in the brief. "Make it modern. Make it clean. Make it feel like... name any competitor" That's not a brief, it's a mood board pretending to be a strategy.. We just shipped a Framer site for an AI company. And we didn't open Framer for 3 weeks, just locked positioning, who's the buyer, what makes them stop scrolling, what objection hits first and what proof kills it. Then we wrote the site before we designed it, because every section needs a job. Built the whole thing in Framer in 10 days because the strategy was already done and there were no debates around copy, structure or style. just implementitaion. Then 2 more days on the final layer with scroll animations, micro interactions, page transitions. That's what turns a good site into one people actually remember. Fastest way to build a website is to not start with the website.

Love the colors 🎨