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INSA 125 YEARS
Design and page layout of a commemorative publication for the 125 years of the National Institute of Health Dr. Ricardo Jorge, focusing on its history and the presentation of the various departments that make up INSA. Alongside the layout, I also made most of the photographs of the various spaces, buildings, objects, and equipment that illustrate the book.
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What goes around, comes Around.
Around didn't start with a business plan.
It started with a 12-year-old girl who simply loved baking.
Years later, that passion has grown into a brand built on consistency, craft, and countless batches of cookies.
I had the opportunity to lead the brand identity, communication, and overall brand ecosystem for Around, translating a personal story into a brand experience people can connect with.
The best brands aren't built on marketing gimmicks.
They're built on genuine stories and years of dedication.
And after tasting the cookies myself, I can say one thing: they're impossible to stop at just one.
Excited to see Around make its way into people's homes.
Role: Brand Strategy • Brand Identity • Communication Design
Exceptional work.
Inner packaging is officially done! 📦✨
I just wrapped up the inner tube design, which means the entire packaging project—from outer box to inner tube—was completed in just 2 days. Probably my fastest branding project so far, and the best part? The client loved it. 🙌
As a designer, what do you value more: speed or perfection? Let me know in the comments. 👇
1 voted
33%
2 voted
67%
3 votes
Closed
B
Solor Luna
I got a brief for a spiritual wellness and lifestyle brand.
The brief?
Create a calming identity that celebrates the harmony between the sun and the moon, reflecting balance, positivity, and mindful living through a timeless visual language.
Here's how I brought Solor Luna to life:
• I explored the symbolism of day and night, creating a brand that represents harmony, renewal, and the natural rhythm that connects people with the universe.
• We defined a mission: Inspire moments of peace and self-discovery through thoughtfully designed products that encourage mindfulness and inner balance.
• Established a vision: To become a trusted lifestyle brand recognized for blending celestial symbolism with modern, elegant design.
• Designed a custom emblem combining the sun and crescent moon into a single harmonious symbol, representing the balance between light and darkness, energy and tranquility.
• Enhanced the identity with radiant sun rays and subtle celestial stars, creating a clean, memorable mark that communicates warmth, optimism, and spiritual connection.
• Developed a fresh visual identity using vibrant golden yellow, calming blue, and crisp white, giving the brand a cheerful yet sophisticated personality that works beautifully across packaging, digital platforms, and lifestyle products.
The result?
A brand identity that radiates warmth, balance, and positivity while inviting people to embrace a lifestyle inspired by the beauty of the sun, moon, and the harmony they represent.
The client's reaction?
"This identity feels uplifting from the very first glance. The combination of the sun and moon perfectly reflects our vision, and the branding has a peaceful, memorable character that truly stands out."
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