Choosing Between a Product Page and Landing Page for AdsChoosing Between a Product Page and Landing Page for Ads
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Product page or landing page for your ads? Neither by default. It depends on how warm the click is. Cold traffic needs a page that does the selling. Warm and hot traffic need fewer steps. Either way, the page should finish the ad's sentence. Then test it.
Post image
Benjamin's avatar
TRUEFRAME logo
finish the ad's sentence is a good way to put it. cold clicks landing on a bare product page bounce so fast cause nothing tells them why they clicked
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started