Added a new case study!

This time, I crafted the visual identity for Loom & Loomis, a premium startup specializing in organic bedding, bath linens, and elevated loungewear.

The objective was to build a quiet luxury identity that highlights the brand's sustainable innovation.

The primary logotype mirrors the traditional wheel loom process, capturing the organic spinning of thread under gentle tension. The interlocking submark directly reflects the woven blending of organic cotton and closed-loop bamboo fibers.

I expanded these marks into a complete visual system spanning physical packaging, custom care guides, and a full e-commerce experience.

Check it out