Zalando and ADAN Impact partnered to run an accelerator program supporting Black-owned fashion br...Zalando and ADAN Impact partnered to run an accelerator program supporting Black-owned fashion br...
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Paula Gibert
pro
• Apr 8
Zalando and ADAN Impact partnered to run an accelerator program supporting Black-owned fashion brands — and needed a website to bring it to life. The foundation was already there: a site, a brand direction, and a creative language established by the team.
The work here was about extending it. Six brands selected for the program each got their own page — founder story, brand identity, editorial photography — plus a showcase section on the homepage. The challenge was doing justice to six very different brands while keeping everything coherent within an existing visual system.
Focused on visual design, UI, and interaction design, the goal was to make each brand feel seen and distinct, without breaking the experience that had already been carefully built.
Deliverables: Visual Design · UX/UI Design · Interaction Design
Interaction DesignUX DesignUI DesignFigma
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