Revisiting an architectural concept I worked on a few years ago, this time with fresh eyes and a stronger focus on visualization.
The design itself was already there, but I felt it deserved a more mature visual interpretation. I reworked the material expression, landscape mood and overall atmosphere to better convey the contemporary character I had in mind from the beginning
I rebuilt the camera compositions and lighting from scratch to better express spatial hierarchy and the indoor outdoor relationship, treating this exercise as both a visual update and a way to reassess the project with the experience I have gained since.
I created a lettering system where every letterform represents one of the things designers routinely hear from clients.
The typeface becomes a visual dictionary of bad creative feedback, that proves the statement wrong.