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Founder-led content isn’t disappearing. It’s dissolving.
AI made posting effortless. Now everyone “has good content.” It all looks competent.
But I can feel it was prompted.
There’s no friction in it. No lived angle, no scar tissue.
Founders think the leverage is in the prompt.
It’s not.
The leverage is in the original insight.
I did the same thing. I started collecting prompts like stamps. Thought if I had the right template, I’d win.
What happened? The posts were fine and completely forgettable.
When everything can be said freely, what’s said loses its meaning.
That’s the point.
During the day, catch 1 real insight. On a run, in the shower. Write down the thought.
Then later, I use AI to work with it.
If you open ChatGPT before you've thought it through, you’re already behind.
Frameworks are tools. Not brains.
Right. AI can help you if you are below the average, but if you're capable of something better, you're sabotaging yourself.
That said, I personally use it to refine a text once I wrote down the main ideas. Just to fix any grammar errors and make sure the message is clear.
No!
AI elevates what you gives him. If you give him a bad, vague prompt and questions, the answer will be bad. He cannot see into your head and thoughts.
Also if you dont ask him to dont please you and do not sugarcoat... well, he will always tell you you are right. And just nod...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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We've been having a lot of fun testing AI recently in a brand and web projects.
I'm a big believer in everything we produce is human first and AI assisted to help spin up ideas of enhance our digital presence. Behind the scenes there isn't anything we can't achieve in digital now.
With Claude 5.5, An initial brief and just a few prompts later on a logo animation and I can visualise what I want for my animators and not just have to talk them through a few slides.
Most will say do we even need to improve what claude spits out, but I notice the little things and the little things are why we are always busy.
But this unlock has huge potential for us and our clients.
Love the little petals shifting like they're saying hi. Lovely work, Alex!
Stop sleeping on these 3 AI tools. ⚡
Everyone talks about ChatGPT and Gemini, but if you want real edge in workflow and productivity, here is what actually moves the needle:
🧠 Claude — Deep contextual thinking, complex writing, and code logic
🔍 Perplexity — Real-time research with cited sources (replaces 90% of manual Googling)
⚡ Microsoft Copilot — Embedded everyday workspace execution
Video edited & motion created for BDJobs Live.
💬 Quick question for the creators & builders here: Which AI tool is currently doing the heavy lifting in your stack?
AI Content CreationAI Video ProductionVideo EditingAdobe After EffectsAdobe Premiere ProChatGPTvideoeditingcreativevideoeditingproductivity
Informative thanks
AI didn't take my job. It became my business partner.
Every designer I know is asking the same question right now: what's left for us when AI can make something pretty in 10 seconds?
Here's my honest answer, from branding and from product.
The way I work has completely changed. Moodboards, variations, mockups, even clickable prototypes: what used to take days now takes hours.
But here's what nobody says out loud: people are making a lot of pretty things. And pretty doesn't build a brand.
Pretty doesn't tell a stranger why they should trust you.
Pretty doesn't make your offer clear in 5 seconds.
Pretty doesn't fix the screen where users give up.
That part is still on me. It's actually most of my job now.
So I stopped seeing AI as a competitor. It does the drafts, I do the thinking, and my clients get both, faster.
Designers, how has AI changed the way you work this year?
Wonderful presentation and I like your thought you shared