Google Shopping Ads Strategy for E-commerce Brand

Mar 2026 – May 2026

Managed a Google Shopping campaign for a clothing brand that was struggling with inefficient ad spend and inconsistent performance before campaign optimization. After restructuring the campaign and optimizing the product feed, targeting, and bidding strategy, the campaign achieved: • 4.42K impressions • 408 clicks • Strong ROAS performance • Efficient management of a 1.26K ad spend Key improvements included: • Product feed optimization • Better product categorization • Audience refinement • Conversion tracking improvements • Budget allocation based on performance data The campaign showed a noticeable improvement in traffic quality, efficiency, and return on ad spend within the first month of optimization.