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⚡𝐍𝐞𝐰 𝐰𝐨𝐫𝐤 𝐣𝐮𝐬𝐭 𝐝𝐫𝐨𝐩𝐩𝐞𝐝….𝐄𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐦𝐲 𝐥𝐚𝐭𝐞𝐬𝐭 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐛𝐮𝐢𝐥𝐝- 𝐒𝐮𝐞𝐮𝐫 𝐒𝐰𝐢𝐦.
𝐒𝐮𝐞𝐮𝐫 𝐒𝐰𝐢𝐦 is a couture-inspired luxury swimwear brand from Australia, now shipping globally. I brought on to design and build their complete Shopify storefront custom theme, custom sections, brand-aligned UI/UX, and a conversion-first product experience.
𝐖𝐡𝐚𝐭 𝐰𝐞 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝:
✅ Fully custom Shopify theme (zero templates)
✅ Couture-inspired visual identity integration
✅ Mobile-first, lightning fast
✅ Smart upsells, reviews, Afterpay & one-tap checkout
✅ Orders now live across 20+ countries
I specialize in building Shopify experiences for fashion and lifestyle brands that want more than a template.
𝐍𝐨𝐰 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐧𝐞𝐰 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬.
𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 directly to start a conversation.
#Shopify #EcommerceDevelopment #LuxuryFashion #WebDesign #UIUX #TheObsidians #ShopifyExperts #FashionTech #CaseStudy
The network for creativity
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For the @Base44 #GiveItAGlow challenge, I redesigned JosBeauty — a real beauty business — into a more premium, modern, and useful online experience.
The challenge is about choosing a real local business, improving its digital presence, and adding automation that helps the business work better — not just creating a pretty website.
Previous online presence:
Website: https://josbeautystore.com/
Instagram: Jo's Beauty Store 🌿
New website:
https://shyen-mind-flow.base44.app
For this project, I focused on creating a cleaner and more professional beauty brand experience. The new site includes a polished homepage, service sections, treatment details, before/after content, beauty-focused blogs, mobile-responsive design, and clear booking CTAs.
I also added automation to make the website more useful for the business:
• AI FAQ chatbot to answer questions about services, pricing process, treatments, booking, and aftercare
• Appointment inquiry flow to help visitors request a booking
• Lead capture automation to collect client details
• Admin dashboard to help the owner manage inquiries
• Blog-to-booking CTAs to turn educational content into potential appointments
The goal was to give JosBeauty a stronger online presence and a better way to turn visitors into real clients.
This is more than a redesign — it is a practical business tool built to improve trust, answer customer questions, capture leads, and support bookings.
Built with @Base44 for #GiveItAGlow.
nice animations
Giving a Local Business the Digital Glow Up It Deserves
For the #GiveItAGlow challenge, I chose FACE FOUNDRIÉ, a beauty and skincare business with an existing online presence, and reimagined how customers experience the brand online.
Before
(https://facefoundrie.com/)
Their website shared the right information but left room for a more modern, streamlined customer journey. Visitors had to navigate through multiple pages to find treatments, compare services, and book appointments, with little personalized guidance along the way.
Using Base44, I designed and built a fully responsive website focused on simplicity, elegance, and conversion.
The new experience includes:
✨ A premium, mobile first design
✨ Clear service discovery for facials, brows, lashes, and skincare
✨ A redesigned membership experience
✨ Faster and more intuitive appointment booking
✨ An AI powered Skin Expert that helps customers choose the right treatment based on their skincare goals
Automation
To create real business value, I implemented an AI Superagent that answers frequently asked questions, recommends treatments, guides customers through the booking process, and reduces repetitive customer support. I also added automated appointment confirmations and lead capture to streamline communication and improve the customer experience.
This project demonstrates how thoughtful design and automation can help local businesses save time, improve customer engagement, and create a more memorable digital experience.
Thanks to @Base44 and Contra for creating a challenge that encourages builders to solve real world problems for local businesses.
#GiveItAGlow #Base44 #Contra #WebDesign #UIDesign #Automation #ArtificialIntelligence #SmallBusiness #CustomerExperience #NoCode #AI #UXDesign
nice one
For the #GiveItAGlow challenge, I partnered with a real local tattoo studio and transformed its outdated online presence into a modern, business-ready experience built entirely with Base44.
Instead of creating just another portfolio website, I focused on solving real business problems. The new experience includes an AI-powered consultation assistant, a structured booking workflow, artist recommendations, educational aftercare resources, a searchable portfolio, a professional blog, and automations that help reduce repetitive inquiries and streamline customer communication.
The goal was simple: create something the studio could genuinely use—not a prototype, but a polished, responsive website that improves both the customer experience and day-to-day operations.
Highlights
🎨 Complete premium website redesign
🤖 AI consultation assistant
📅 Streamlined consultation and booking workflow
📚 Educational blog and aftercare resources
👨🎨 Artist profiles and searchable portfolio
⚡ Automated inquiry management, confirmations, reminders, and follow-ups
📱 Fully responsive and production-ready
Huge thanks to Base44 for hosting this challenge and encouraging builders to create tools that deliver real value to local businesses.
#GiveItAGlow @Base44 #Base44 #WebDesign #UIDesign #UXDesign #NoCode #Automation #AI #SmallBusiness #TattooStudio
https://ink-house-archive.base44.app
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