I created this spec social media and ad campaign for a fictional boutique beachfront resort to demonstrate my approach to travel and hospitality marketing. I developed the brand voice, target audience, Facebook and Instagram ad copy, calls to action, and overall messaging strategy. The goal was to create content that feels upscale and inviting while focusing on the experience travelers want and encouraging direct bookings.

This project showcases my skills in copywriting, social media content, ad copy, brand voice, audience targeting, and campaign strategy.