A curated selection of brand identity systems created across retail, hospitality, finance, engineering and premium consumer sectors. My role included creative direction, logo design, typography, color systems, custom illustration, patterns and brand applications across print and digital touchpoints. Each identity was developed to provide a distinctive visual personality while remaining consistent, versatile and practical across different formats. Work shown includes contemporary, corporate, luxury and illustration-led branding.

My role: Senior Brand Identity Designer & Art Director