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Logo for Aiyu Japan. Osaka based company specializing in Japanese products and direct shipping.
Client brief: capybara.
Not obvious. But it worked.
Capybaras are culturally loved in Japan: calm, friendly, reliable. Perfect for a brand built on service and trust.
Built a simple, clean mark that carries that energy.
Sometimes the best move is trusting the client's instinct and executing it right.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Creation of a visual identity for the launch of a Brazilian book that discusses boring, yet necessary, topics for a company. The cat represents this feeling of "boringness" due to its lifestyle. The brand needed to be charismatic to attract people's interest and creative to stand out from the crowd.
Brand DesignLogo DesignDigital illustrationAdobe PhotoshopAdobe Illustratorvisualidentitycatsfinance
I'm in! 💪🏽
New Project Alert!
Lifta is for African Gen Z who want to stay consistent with fitness. Lifta helps users stay consistent with their fitness and daily activity goals through motivation, accountability, and simple tracking.
The logo ideation: The logo icon is made using the brand initials "L" shaped into a bicep lifting weight, symbolizing strength, consistency, and showing up.
The brand green primary color reflects growth, energy, and progress on every step of the journey.
Need a designer to bring your design ideas to life?
Send me a message let's collaborate to create greatness.
#Branding #logodesign #fitnesslogo #modernlogo #genzbrandlogo #genzgymapp #genzapp #gymlogo #gymapp #logousa #logouk #logogrowth
Love this direction 🔥
Designing for African Gen Z in the fitness space is powerful especially when the identity already carries symbolism like the “L” bicep concept. The blend of strength, consistency, and growth through green is smart and culturally relevant.
Excited to see this come to life 💚
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