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Performance marketing project for a men’s accessories eCommerce brand focused on scaling crossbody bag sales through Meta Ads. I built the strategy around direct-response creatives, product-benefit angles, broad prospecting, audience testing and retargeting. Campaigns were continuously optimized by CPA, purchase volume and ROAS, with budgets shifted toward winning creatives and audiences. Result: $77,000 ad spend, ~6,417 purchases, $12 CPA and $231,000 revenue.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I had fun with this one. 🍣
I wanted to see how far I could push a food-focused social media layout without making it feel too busy. The idea was to keep the sushi as the main attraction while using bold type, strong contrast, and simple layouts to make each post stand out on the feed.
I played around with promotional posts, combo offers, and more editorial-style layouts to give the campaign some variety while keeping everything visually connected.
Honestly, I really like how the set came together.
Tell me what you think.
#SocialMediaDesign #GraphicDesign #FoodDesign #FoodBranding #SocialMediaContent #AdvertisingDesign #VisualDesign #Typography #ContentDesign #CreativeDirection
Food layouts usually tip over exactly where you flagged: the type starts competing with the appetite appeal. Letting FRESH run off the frame edge is a clever dodge - it keeps the loudness while the eye still lands on the sushi. For me the dark-plate frames hold that balance best of the set.
Loop is a mobile marketplace concept designed to help independent fashion and lifestyle brands turn discovery into sales.
The product combines editorial-style browsing, creator-led profiles, product shopping, AR-assisted exploration, Instant Checkout, and merchant analytics into one connected mobile experience. The goal was to make shopping feel more immersive and curated while keeping the path to purchase extremely clear.
For shoppers, Loop creates a content-to-commerce flow where product discovery, details, and checkout stay close together. For merchants, the analytics layer translates sales, conversion rate, geographic performance, and top products into simple visual signals that support better business decisions.
