Performance marketing project for a men’s accessories eCommerce brand focused on scaling crossbody bag sales through Meta Ads. I built the strategy around direct-response creatives, product-benefit angles, broad prospecting, audience testing and retargeting. Campaigns were continuously optimized by CPA, purchase volume and ROAS, with budgets shifted toward winning creatives and audiences. Result: $77,000 ad spend, ~6,417 purchases, $12 CPA and $231,000 revenue.