Which hero section works better for a luxury Indian fashion brand? 🤔 . . I’m on X too, mostly thinking out loud ideas, problems, and good people to follow https://x.com/rightnextstep?s=11

Hero 2 feels stronger to me. The typography has more presence, and the composition feels more immersive and editorial while still keeping the model and product as the focus. Really beautiful direction! 🔥

Most digital design is built on rigid boundaries, predefined templates, and strict goals. For the launch of LUCERRÁ, we wanted to do something completely different. Over the last few months, I have been obsessed with an abstract question: What happens when you build a digital experience without a roadmap, letting internal philosophy and raw intuition dictate the final product? Today, we are officially launching lucerra.co alongside an intimate behind-the-scenes that pulls back the curtain on how we translated a void, a monolith of light, and a 3D ink brush into reality. This wouldn't have been possible without the incredible team that carried this vision across the finish line. A heartfelt thanks to the whole LUCERRÁ team for the commitment in this crazy abstract journey and a special thanks to Mooders for an amazing partnership on the beautiful Music Production. BTS Documentary is now live on official Lucerrá Vimeo & Ytube channels : https://vimeo.com/1218951518?fl=pl&fe=sh https://www.youtube.com/watch?v=8Ao6j953gSM

Nice work🔥👏👏