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Numbers don't lie. This collab post pulled 9K views alone, with the Late Nite Cookies IG lighting up in shares, reviews, and reactions — "Most Wanted: Niko" cheekily framing him as the neighborhood's favorite cookie thief. Beyond the visuals, this is measurable proof the character resonates: real engagement, real audience, real brand lift for a partner business.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
From AI generated concept to a more intentional product experience.
I reworked this health app with a focus on hierarchy, clarity, and usability.
I’m currently open to new product design projects. Let’s work together. https://cal.com/wuraola/30mins-meeting
Concept design for perfumes with character, intended for special occasions 😁
Amazing